Remember this? And how about him trying to tell the media that he was looking for his wife? Anyway, pretty gosh darn embarrassing. And, well, unpresidential. Is he going up on his tip toes again; metaphorically, at least? Writes Alex Isenstadt in POLITICO:
Jeb Bush’s campaign, searching for momentum in a race that hasn’t gone its way, is deploying nearly all of its staff in its Miami headquarters to early states and shifting millions of dollars in TV ad reservations.
On a Wednesday afternoon staff-wide conference call, top campaign officials, including campaign manager Danny Diaz, informed employees that the deployment would be staggered throughout the month of January. The campaign is expected to dispatch between 50 and 60 staffers in Miami and elsewhere, with 20 going to New Hampshire and 10 or more going to Iowa, South Carolina and Nevada.
The campaign also said it was making major adjustments in its TV spending, canceling $3 million in reservations and directing it to field efforts and voter contact. It will scrap over $1 million of TV spending in Iowa, a state that he’s been trailing in, and around $2 million in South Carolina.
“We’re making a strategic resource reallocation,” said Tim Miller, a Bush spokesman.
Bush is hurting for cash as it’s clear the campaign couldn’t deploy operatives and pay for the ads.
This prioritization of the ground game by Bush is a signal that the final stage of the primary season has arrived. Donald Trump will no longer be able to suck up all the oxygen on Twitter anymore. The number of operatives that Bush has on the ground in Iowa is twice that of Trump’s.
But Bush’s people may have read the tea leaves. His TV ads aren’t playing well. Bush has always been stiff in person and doesn’t do well on his feet. Unless, that is, he’s going up on tiptoes to make himself look taller.